More than simply online giving pages, ePhilanthropy includes a variety of fundraising tactics and channels to engage potential donors and help them give. This compilation of ePhilanthropy resources includes surveys, studies and essays about giving trends, donor demographics, and online fundraising tactics.
From user-generated content (think YouTube, Flickr, and Wikipedia) to self-publishing tools like blogs and podcasts to social networking sites such as facebook, MySpace, and Second Life, it's a new day every day online. This compilation of social media resources includes articles and statistics about social networking in education and commercial enterprises.
Alumni magazines and e-newsletters are a communications staple for colleges, universities and independent schools that play a crucial role in donor cultivation and engagement. This compilation of alumni magazine and e-newsletter resources includes reader survey data and examples of successful email campaigns.